Alessandra is a dietitian and nutritionist. Her problem is that she had a logo that she liked but was not usable to the best of her ability, as it had several problems with readability and scalability. The intervention done was to maintain the look of the original logo but greatly simplifying its compositional textures, while, the typographic logo, was redesigned completely from scratch. Finally, I adjusted the gradations of the color tones a minimum, making the palette a little brighter than before. The client was thrilled with the result and will now be able to use her brand in all the contexts she wants.

If you feel good after seeing my design,

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